Launch marketing

Every release needs a clear direction.

We analyze your project, define priorities, and coordinate a content, promotion, and measurement strategy aligned with your goals, your timing, and your budget.

Custom proposals · Ad spend kept separate · No guaranteed results

Neon Lights

Neon Lights

Camila Ríos

Objetivo
Audiencia
Contenido
Canales
Inversión
Medición
Before proposing

Not every song needs the same campaign.

We review the release, the project's stage, the available audience, the creative assets, the calendar, and the investment before recommending any action.

Release objective. Current audience. Date and territory. Available material. Active channels. Budget. Production capacity. Project history.

Strategy starts by removing actions that don't serve the objective.

The service

Four systems, not six promises.

01

Strategy

A direction before executing.

  • Project diagnosis.
  • Objectives and priorities.
  • Release calendar.
  • Audiences and territories.
  • Budget allocation.
  • Tracking indicators.
02

Content system

The pieces needed to tell the release's story.

  • Content direction.
  • Concepts for posts and audiovisual pieces.
  • Adaptations by channel.
  • Editorial calendar.
  • Production coordination when included.

When the proposal includes production, it states whether UXEM produces directly or coordinates vendors.

03

Activation

Every action on the right channel.

  • Ad campaigns.
  • Pre-save and smart links.
  • Profile optimization.
  • Pitching preparation.
  • Creator activations.
  • Email and owned audiences.
  • Content publishing and management.

Not everything is included automatically: each action is part of the approved scope.

04

Measurement

Information to understand and adjust.

  • Tracking of available metrics.
  • Periodic reports.
  • Reading the results.
  • Agreed-upon adjustments.
  • Conclusions for future releases.

Fewer isolated actions. A strategy where every part serves a purpose.

Modular scope

We only include what the project needs.

The proposal can integrate different components, based on what the diagnosis identifies as relevant.

Strategy and planning

Overall direction, calendar, priorities, and objectives.

Content

Concept, design, editing, or production based on the approved scope.

Digital advertising

Setup, targeting, tracking, and optimization of campaigns.

Platform activation

Profiles, pre-save, pitching, and available tools.

Owned audiences

Email, authorized lists, and direct communication with followers.

Analysis

Reports, reading of results, and adjustments.

Results and responsibilities

A strategy can create better conditions. It can't guarantee a reaction.

We define actions, owners, and indicators. Results depend on the content, the investment, the market, the platforms, and the audience's response.

Investment

Before starting, every cost should be identified.

01

UXEM fees

Strategy, coordination, execution, and tracking included in the scope.

02

Ad investment

Budget spent directly on advertising platforms.

03

Production

Photography, video, design, editing, or other materials when necessary.

04

External collaborations

Creators, influencers, media, venues, or vendors contracted for the campaign.

05

Tools or licenses

Additional resources needed for a specific operation.

No external cost is added without prior approval.

A defined process

From evaluation to an active strategy.

1

We evaluate the project

You share the release, the objectives, the dates, the channels, and the available budget.

2

We define the proposal

UXEM identifies priorities, scope, deliverables, investment, and responsibilities.

3

We confirm the plan

Both sides validate calendar, resources, channels, approvals, and metrics.

4

We activate the agreed strategy

UXEM coordinates the agreed actions and keeps progress visible.

5

We measure and adjust

Available results are reviewed within the defined periods.

Initial response

An evaluation within a clear timeframe.

We review your request and respond within up to two business days. When the project needs additional information, we tell you what we need before preparing the proposal.

Receipt confirmation Initial evaluation Final proposal
Release case

An example of how a strategy is structured.

Objective

Introduce a new single to an initial audience.

Strategy

Anticipation content, pre-save, and a segmented campaign.

Execution

Four weeks, three channels, and a defined investment.

Illustrative example of the process. Each campaign's results depend on the project, the investment, and the audience's response.

Request an evaluation

Tell us what you're preparing

We understand the project first. Then we coordinate how to reach you.

Request received

We'll review your project and respond within up to two business days. If we need additional information, we'll let you know before preparing the proposal.

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Some fields need your attention:

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The release

Optional — if you already have a tentative date

What stage is the project at? *

Are the songs ready to release? *

Optional — helps us get familiar with your work before reaching out

Objective and scope

What's the main objective? *

Select all that apply

Which territory do you want to reach? *

Select all that apply

Which channels are active today? *

Select all that apply

Do you have material or a content production team? *

Have you run marketing campaigns before? *

How many singles do you plan to release in this cycle? *

How many social media followers do you have today (total)? *

How much can you invest monthly in the strategy? *

This is the amount allocated to UXEM's fees. It doesn't include the ad budget.

Additional monthly budget for platform advertising *

This budget is separate from the fees and goes directly to platform investment.

Contact

Optional, but helpful to reach you faster

Optional.

Questions about launch marketing

Everything clear before requesting an evaluation.

No. The proposal defines actions, investment, and metrics, but the audience's and platforms' response can't be guaranteed.

Not necessarily. The proposal separates fees, ad investment, production, and external costs.

It depends on the approved scope. It's stated when UXEM produces, coordinates, or works with material provided by the artist.

No. UXEM can prepare and manage proposals through legitimate mechanisms, but selection depends on each platform or curator.

It depends on the service. A launch campaign needs a sufficiently defined date, material, and status.

UXEM evaluates whether there's alignment between the objective, timeline, budget, and operational capacity before proposing a strategy.

The initial response is delivered within up to two business days.

Yes, they're separate line items and both stay visible in the proposal before starting.

Before executing

A clear strategy
starts with a clear context.

Tell us what you're preparing, what you want to achieve, and what resources you have available. UXEM will evaluate the project before recommending a campaign.

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